Apple are primed to book the live internet tv market and clean up says Piper Jaffray analyst Gene Munster. He predicts that Apple will launch an all in one picture that does it all within the next geminate of years.
Viewers presently are outlay $2,000 plus for new tv kit. When you add on a blu-ray player, cable subscription, games console etc. You are looking at a serious cost. But Munster thinks that Apple could deliver all the above and more, a super tv with everything built in for around $2,000.
Apple TV could be cool
“As connected TVs proliferate the consolidation of hardware, software and content will become a key selling point for TVs,” wrote Munster. “We believe Apple is uniquely positioned to unify these elements at competitive prices ($2,000) for an Apple-branded TV.”
Apple are currently underdeveloped a television subscription service according to Munster, which has reportedly been frozen amid resistance from TV networks and a push to lock in iPad content, in range to allow customers to supplant their monthly cable subscriptions as one step toward offering connected TVs. in the final analysis, Apple’s television software could be priced at $50-$90 per month and would allow some users to do away with such peripheral costs as recording devices, television system players, and dedicated gaming machines.
Another report comes across our desk saying that ever more dwell are browsing the internet whilst watching tv. It seems we have an insatiate appetency to surf and watch, its like a new national past time.
The Nielsen Three Screen Report shows that concerns near the internet killing off tv are way off the mark, and in fact the internet is growing tv audiences. “The initial fear was that Internet and mobile video and amusement would slowly cannibalize traditional TV viewing, but the unconstipated trend of increased TV viewership alongside expanded simultaneous practice argues something quite different,” said Matt O’Grady, Nielsen media product leader.
It found Americans now spend 3.5 hours per month Online TV while on the Internet. Active mobile video users grew by 57% over the year to 17.6 million from 11.2 million people, with much of the increase attributed to the growth of smartphones.
The report found that Americans now watch about 35 hours of TV per week and two hours of time-shifted TV via video recorders (DVR), with 25 to 34-year-olds making more use of time-shifting than any other age group. This follows on from a report from Ipsos showing Canadians surf the net more than watch tv.
Using this technique i find i watch about 10 transactions out of every hour whilst making constructive use of the unexpended time surfing.
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March 28th, 2011
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